The Bowfish Story

Bowfish Kids was born in 2013 when our founder, Caitlin Quirk, saw a space in the Ocean City, NJ community for a children’s boutique. With a background in fashion design, a love for children’s clothes, and a heart for community connection, Caitlin named the store Bangles N’ Bows and opened the first storefront on the boardwalk. We slowly outgrew the name and location, and eventually became Bowfish Kids, located "in the heart of the downtown", on Asbury Avenue.

IT'S ALL ABOUT THE FAMILIES

A brick and mortar storefront has been important to us since the beginning, allowing us to get to know our customers and engage with the community. From interactive events through Bowfish Studios to personalized style tips, we love meeting and interacting with the people shopping at our store. We also see it as an opportunity to create an engaging storefront – a meeting place where kids can experience the delight of discovery and where adults can find the perfect, sustainable gift for the little one(s) in their lives.

THE BOWFISH COMMUNITY

When it comes to online shopping, we aim to provide the same level of personalized touch that we offer in our storefront. Search through your favorite brands, or be inspired by the collections and gift guides we have built for every occasion. However you like to shop, we are delighted for you to be a part of the Bowfish Community.